Consultation
- Format Branding and Sales Strategies
BBP provides professional sports franchises and sports radio stations across the US and Canada with an experienced, affordable, continuous and market-exclusive sales consulting option
- Play-by-Play Branding and Sales Strategies
BBP can apply nearly two decades of experience supporting stations with all aspects of broadcast rights management and revenue generation
- Industry Based Representation®
The Industry Based Representations (IBR) Radio Sales Structure identifies a means of radio advertising solicitation. Predicated on the delineation of accounts and responsibilities by categories (or industries), BBP principal Bob Snyder first developed IBR in 1993 to help young sports radio stations break away from a stifling radio industry paradigm----the premise that the organization of a station’s sales department best revolves around random assignment of accounts and advertising agency “lists”.
- Rights Negotiations
BBP advises both broadcasters and professional franchises with play-by-play rights negotiations and ensuing revenue growth strategies.
